The smart tech behind Absalon Hotel Group’s great guest experiences
The Danish hotel group uses Mews to streamline its processes and create a smooth, agile user experience for staff and guests.
Absalon Hotel Group customer story
higher RevPAR
60%
in 2022 compared to 2021
booking engine conversion rate
6.7%
at Annex Copenhagen
higher ADR
136%
in 2022 compared to 2021
About Absalon Hotel Group
Absalon Hotel Group runs three hotels in Copenhagen: the flagship 161 room Absalon Hotel, the boutique Andersen Hotel and Annex Copenhagen. Absalon Hotel opened in 1938 and is a mainstay of the vibrant Vesterbro neighborhood, providing charming and eclectic stays for its guests, many of whom return year after year.
“With Mews we really feel like we’re in total control of our operations. It’s easy to pull up-to-date reports at any time and make adjustments to reservations.”
Multiple rates and upselling at booking
Challenge
Absalon Hotel Group needed a booking engine for each of their distinct properties that would drive conversions and offer a number of rates.
Solution
Mews Booking Engine has a simple, clean user journey that makes it easy for guests to make a reservation. At the booking stage, Absalon can upsell products like breakfasts and promote sustainability through a ‘Go green’ option that skips housekeeping. The reservations team can upload multiple rates for each room type, including ‘risk free’ fully flexible rates.
Result
• 6.7% booking engine conversion rate at Annex Copenhagen (double the industry average)
• 5.5% booking engine conversion rate at Absalon Hotel
• 28% higher occupancy in 2022 compared to 2021
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Payments at multiple touchpoints
Challenge
In order to maximize revenue, it should be easy for guests to pay – and for staff to process payments – throughout the guest journey.
Solution
When guests book via Mews Booking Engine, they can pay quickly and securely once they have selected their rooms, rates and any add-ons. Payment can also be taken onsite during their stay, as well as during online check-out where, for instance, the guest can select any extras they purchased at the bar. Once the guest has left, if there are charges remaining, Absalon staff can submit payment requests via email in just one click.
Result
• 0.02% chargeback rate
• 81% payment request success rate
“Mews puts guests at the heart of the hotel experience, which is exactly what Absalon Hotel has been doing for generations. They’re the perfect technology fit for our needs.”
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