High-tech luxury drives 18% revenue growth at Eccleston Square Hotel
The boutique hotel in central London improved its pricing strategy and operational efficiency, achieving remarkable results with Atomize, a Mews company.
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Eccleston Square Hotel customer story
18%
increase in revenue
Full
pricing automation
Great
guest experience
About Eccleston Square Hotel
Eccleston Square Hotel is a high-tech luxury boutique hotel located in the heart of London. Renowned for its cutting-edge technology and stylish design, the hotel offers 39 smart rooms equipped with massage beds, mood lighting and personal iPads. Managed by Olivia Byrne, the hotel’s mission is to combine technological innovation with personalized service to provide a memorable guest experience.
“We feel that Atomize is a lot more dynamic than the way that we did revenue management in the past. Our rates change literally up to three to four times a day, so it’s very fast pacing.”
Dynamic pricing for maximum profitability
Challenge
Traditional fixed pricing models limited the hotel’s ability to respond to market demand, leaving revenue potential untapped.
Solution
Powerful dynamic pricing from Atomize allows the hotel to automatically adjust prices multiple times a day based on real-time demand and market conditions.
Result
• 18% increase in overall revenue
• Optimized room rates remain competitive while maximizing profitability
• Greater flexibility and adaptability to market trends
Efficiency through automation
Challenge
Time-consuming manual pricing updates and operational inefficiencies diverted staff attention away from providing the personalized service that Eccleston Square Hotel prides itself on.
Solution
Eccleston Square Hotel switched to Autopilot mode in Atomize, eliminating the need to manually review pricing recommendations. This freed up time for the staff, allowing them to focus on delivering quality service.
Result
• Significant reduction in time spent on pricing management• Improved operational efficiency, enabling more personalized guest interactions
Guest-centric technology for the future
The incredible success of Eccleston Square Hotel proves just how powerful an RMS can be and reveals how much revenue is often left untapped. By leveraging advanced revenue management tech, you can transform your revenue strategy and gain a competitive edge in the market.
“We can really see the impact of the new technologies and developments we’ve put into the hotel. I’m excited to say that our revenue has gone up substantially. Thanks to the new PMS and thanks to Atomize, we can be more aggressive with our rates.”
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