Connected tech transforms operations at Frimurarehotellet, Sure Hotel Collection by Best Western
Frimurarehotellet, Sure Hotel Collection by Best Western, saved hours of manual work by implementing real-time dynamic pricing automation.
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Frimurarehotellet customer story
8%
RevPAR increase
8%
revenue growth
30h
saved monthly through automation
About Frimurarehotellet, Sure Hotel Collection by Best Western
Frimurarehotellet, Sure Hotel Collection by Best Western, provides a cozy and inviting experience within a historic setting in Kalmar, Sweden. Known for its exceptional service and personalized guest experiences, the hotel provides well-appointed rooms, great dining options and spaces for intimate gatherings or business meetings. Their mission is to merge tradition with modernity, ensuring guests receive the highest level of care and comfort.
“By letting Atomize automatically set our room rates, we save around 20 to 30 hours per month.”
Dynamic pricing for optimal revenue
Challenge
Manual pricing strategies consumed significant time and resources, limiting the hotel's ability to respond quickly to market fluctuations. This led to missed opportunities for revenue optimization.
Solution
Frimurarehotellet adopted Atomize, an advanced revenue management system that leverages real-time data and sophisticated algorithms to dynamically adjust room rates based on market trends, competitor pricing and demand forecasts.
Result
• Up to 30 hours saved monthly through automation
• 8% RevPAR increase
• 8% revenue growth
Automated operations boost productivity
Challenge
Time-intensive manual tasks like pricing adjustments and reporting reduced productivity, impacting operational efficiency.
Solution
With its automation capabilities, Atomize transformed the pricing process, allowing Frimurarehotellet to operate on an efficient, modern platform that removes manual errors.
Result
• Streamlined operations, leading to more time for guest-focused activities• Real-time data visibility for better decision-making
“Atomize takes data from the web booking engine, such as unique searches and non-bookings into consideration for the rate suggestions and we can be sure we have the best price for every given situation.”
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