Prinz von Hessen marries luxury service with modern technology
German full-service hotel brand embraces cloud technology for more agile booking, check-in, and event management.
Prinz von Hessen customer story
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ADR increase
15%
from June 2021 to March 2022
conversion rate
2x
with Mews Booking Engine
online check-in rate
17%
at Hotel Ole Liese
About Prinz von Hessen
The Prinz von Hessen brand combines tradition with modernity and offers distinctive experiences and products. The umbrella brand, Prinz von Hessen, includes all tourist and gastronomic sub-brands of the Hessische Hausstiftung and the Kulturstiftung des Hauses Hessen. With Mews, they operate the five-star Schlosshotel Kronberg, a 61-room full-service property in the heart of the country, and Hotel Ole Liese, a 23-room hotel at Gut Panker on the Baltic coast nearby Kiel.
These unique heritage properties provide a range of services and experiences beyond accommodation, including restaurants and bars, meeting and event facilities, a winery, and spa treatments. As such, it’s hugely important that their hospitality cloud is able to easily connect to a number of specialist integrations, from event management to POS solutions.
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Embracing a booking engine with high conversions
Challenge
Check-out website abandonment is a problem faced by all industries, and hotels can lose out on potential reservations because of a poor user journey.
Solution
Prinz von Hessen use Mews Booking Engine for both hotels. The guest journey has been designed to be as simple as possible, with a clean interface that makes for easy navigation and booking. Add-ons can also be added to the cart, such as bottle of wine from their own winery or pet fees, and there are a number of rate options for guests, such as refundable or non-refundable rates.
Result
• Schlosshotel Kronberg has a conversion rate of 4.3%, almost double the industry average of 2.2%
• 16% higher ADR for booking engine reservations compared to channel manager bookings
“The data shows us that direct bookings have a higher average spend, so anything we can do to encourage them is good for business – the Mews Booking Engine is a big help.”
Connecting to a huge integration marketplace
Challenge
Full-service properties often have many moving parts and revenue streams, which can be hard to connect and keep track of.
Solution
Mews Marketplace is home to hundreds of integrations that connect directly with the Mews platform, allowing Prinz von Hessen to streamline the management of additional areas such as events and F&B. Fees from multiple sources can all be attributed to the same guest profile, ensuring an accurate record of total guest spending for reports, while guests get simpler billing.
Result
• Mews Marketplace has over 1,000 hospitality integrations to connect to
• €0 paid in connection fees
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“When it comes to connectivity, Mews is best in class. It’s very easy to connect to new solutions and build the tech stack that suits our properties. We are impressed by the smooth flow among the different partners and the high quality of the Mews support team.”
Looking ahead
As Prinz von Hessen only went live with Mews in 2021, the team is still exploring ways to improve their already remarkable guest experience, particularly when it comes to embracing digitalization. Their next step will be the integration of the internal and external guest communication with different applications. Together with the support from Mews and integration, the brand is keen to build to the future.
Bonus fact: Schlosshotel Kronberg was used as a filming location for Spencer, the 2021 film about Princess Diana. The hotel and grounds doubles for Sandringham estate in the UK, reflecting the group’s royal connection.
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Make it remarkable.
Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?