Revenue automation drives the growth of Terrace Bay Hotel
The lakeside hotel has significantly increased its revenue and operational efficiency through the implementation of Atomize, a Mews company.
Book a demo
The lakeside hotel has significantly increased its revenue and operational efficiency through the implementation of Atomize, a Mews company.
Book a demo
38%
revenue increase after one year with Atomize
25%
higher average room rate thanks to Atomize
Great
guest experience
Located on the northern shores of Lake Michigan, Terrace Bay Hotel offers 117 spacious rooms and suites, making it a perfect weekend getaway and a sought-after wedding venue. Guests can enjoy various activities on or around the lake and explore the Upper Peninsula’s stunning natural attractions.
"Our partnership with both Atomize and Mews has been a huge part of our growth and success story, so we are happy to share it!"
Challenge
Manually managing revenue-related tasks, including monitoring the competitive set, reporting and updating rates, was time-consuming and often led to missed revenue opportunities.
Solution
In January 2021, Terrace Bay Hotel implemented Atomize – an AI-powered revenue management software designed for hotels. The system analyzes the market and evaluates demand and pick-up to optimize rates in real-time, automating manual tasks and ensuring prices align with the latest market developments.
Result
• Automation has freed up significant time, allowing the team to focus on other important work
• The system optimizes room category pricing based on demand, adjusting supplements automatically to maximize revenue
By embracing technology and automation, Terrace Bay Hotel has enhanced its revenue management strategy, leading to significant increases in revenue and operational efficiency.
“Going on full autopilot proved to be a fantastic choice, especially in the busy summer season. That’s when the demand is most dynamic and there are the most changes. But during those months we also have less time to check and approve rate suggestions because we’re so busy with operations. Atomize on autopilot is the perfect solution.”
Make it remarkable.
Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?
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