On the road to innovation: The Local's success with Mews
With the help of best-in-class hospitality solutions like Mews, this innovative US property is reimagining the motel experience afresh for 21st-century guests.
With the help of best-in-class hospitality solutions like Mews, this innovative US property is reimagining the motel experience afresh for 21st-century guests.
Average value added:
$80
per reservation
Rise in occupancy
17%
(Jan-Apr 2023 vs 2024)
Online check-out rate
13%
Voted the best motel by USA TODAY 10Best Readers' Choice Awards, The Local is a popular 20-room property located in St. Augustine, Florida. This tech-savvy boutique motel offers contactless check-in and check-out, onsite bike rentals, and complimentary access to a local full-service gym. Exclusive spaces are available for wedding celebrations, and guests can enjoy access to the pool, perfect for cooling down after exploring historic downtown.
Challenge
Manual and time-consuming tasks that often lead to inefficiencies and errors should be fully automated. Additionally, integrations often involve high upfront costs, ongoing maintenance fees, and technical complexities. This makes it difficult for smaller and independent properties such as The Local to implement modern technology solutions.
Solution
The team recognizes the enormous value of an open API and a robust marketplace of over 1,000 best-in-class integrations. This accessibility fosters innovation, enabling The Local to leverage a full suite of tailored tech solutions that meet their specific needs and preferences. By embracing an intuitive and user-friendly Mews Booking Engine, the team has seen their direct bookings – and profits – increase. It's powerful yet easy to use. With modern and automated methods of maximizing the property's potential, The Local has more time to focus on delivering remarkable hospitality.
Result
• Zero connection fees for custom APIs
• $80 average added value per reservation
• 13% online check-out rate
Challenge
The key to optimizing profitability and attracting more guests? Flexible pricing rules. The Local aimed to implement dynamic pricing strategies based on demand, occupancy rates and competitor pricing.
Solution
Efficient payment handling is paramount in property management, and with Mews, The Local has streamlined this process to perfection. Through a direct integration with RoomPriceGenie via Mews Marketplace, they can automatically and dynamically adjust rates based on various attributes and available inventory. Setting rules allows the system to effortlessly adapt to changes, eliminating the need for manual updates. Mews Payments ensures that property and guest data are securely stored and processed, with automated processes reducing the risk of fraud, theft or manual errors.
Result
• Automated payments based on rate plans
Challenge
When issues such as booking errors arise, prompt resolution is crucial. Delays in response times and difficulty accessing knowledgeable support staff can lead to disruptions in hotel operations and impact guest satisfaction.
Solution
The Local team relies on Mews Digital Assistant, an AI-powered chatbot, for support with troubleshooting, general information, how-to instructions and more. The chatbot instantly provides helpful answers and links to articles for additional context, empowering The Local to overcome operational obstacles independently. When direct assistance is required, they promptly receive personalized support from their customer success manager.
Result
• Instantly solving operational obstacles
• Proactive customer support
RoomPriceGenie
SiteMinder
Make it remarkable.
Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?
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