Mews Unfold
A few words from
Matt and Richard
The rumors are true – Unfold 2024 exceeded all expectations. While it might sound like something a CEO and Founder would say about their company’s event, those who attended will confirm that something magical indeed took place in Amsterdam’s stunning Muziekgebouw.
The theme for Unfold 2024 was Shaping the Future of Hospitality. It echoed throughout our discussions and experiences, across multiple stages and caffeine-fueled chats. There was palpable excitement about the possibilities brought on by modern hotel tech, especially its power to humanize hospitality.
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From the enlightening main stage sessions to the dynamic workshops delving into distribution and revenue management, Unfold 2024 was a treasure trove of insights and ideas. On behalf of Mews, we want to say thank you to everyone who joined us in person or virtually. You made it an unmissable celebration of our industry's resilience and innovation.
As you explore the highlights, we’re certain that the spirit of innovation and collaboration ignited at Unfold 2024 will inspire you to join us at the next edition. Sign up below to stay informed about our future events.
Join us in 2025
The date is set next year. Unfold will unfold for the sixth time on 30th April 2025, once again at the Muzielgebouw. We don't make promises lightly, but it's fair to say it'll be the hospitality event of the year. Want to be first on the list for updates and ticket news?
• Unfold 2024 Sessions
Industry vision
This is where the future of hospitality takes shape. Get inspired by the industry's leading voices as they discuss the changing landscape of hospitality, transformational experiences and investment strategies.
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Industry vision
Changing hospitality landscape
The most exciting trends that are taking over our industry.
Industry vision
Transformational hospitality
How can brands truly stand out and curate unforgettable guest experiences?
Industry vision
Hospitality investment
Discover which investments are paying off and what to expect in the coming year.
• Unfold 2024 Sessions
Revenue and data
Delve deep into the latest strategies and innovations. These sessions are your key to optimizing revenue and harnessing the potential of data-driven decision-making.
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Revenue and data
Revenue beyond rooms
Thinking beyond beds can unlock untapped revenue and boost profits.
Revenue and data
Mastering revenue management
Learn how automation can revolutionize revenue strategies and operational efficiency.
Revenue and data
Mastering data-driven insights
There’s a mindset shift around the utility of data. See how it can empower you.
• Unfold 2024 Sessions
Operational sessions
Fine-tune your operational engine and learn how industry-leading innovators are driving change. Featuring expertise and perspectives from Mews customers and tech partners.
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Operational sessions
Oiling your operational engine
Curate a guest-first experience with the right tech without sacrificing efficiency or staff happiness.
Operational sessions
The importance of integrations
How to choose best-in-class integrations for better experiences and more revenue.
Operational sessions
Industry-shaping innovations
How to choose best-in-class integrations for better experiences and more revenue.
• Unfold 2024 Sessions
News from Mews:
News from Mews:
Product spotlight
The Mews team introduces the Digital Key, revolutionizing stays and streamlining operations. With this feature, guests can access their rooms directly without any staff interaction. Plus, discover our new Guest Portal for a more connected guest experience.
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Product spotlight
Mews Innovation session
Meet our latest product innovations – Mews Digital Key and the new Guest Portal.
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Most Innovative
Guest Experience
Winner: Superbude
Finalists:The City Hub, The Boost Society / Hife
Most Innovative
Staff Experience
Winner: Edgar Suites
Finalists:Marston's, Avenue Hostel
Trailblazer
Award
Winner: Strawberry
Finalists:
Zien Group, Haka House
Tech Team
of the Year
Winner: Bob W.
Finalists:
Aplend, The Chocolate on the Pillow
Mews Community
Champion
Mick Vazquez - YHA
Top takeaways and highlights
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Unfold 2024
5 June 2024
Hospitality industry insights
Hospitality’s leading voices discuss the changing landscape of hospitality, transformational experiences and investment strategies.
Unfold 2024
5 June 2024
Data and revenue insights
Your key to optimizing revenue and harnessing the potential of data-driven decision-making.
Unfold 2024
5 June 2024
Operational insights
Explore the biggest operational insights with industry-leading thinkers from Event Temple, YHA Australia, Duve and many more.
Unfold 2024
5 June 2024
Mews product recap
Our CPTO is joined by other product and tech leaders to share some of the biggest updates to Mews Hospitality Cloud.
Whispers from the lobby
We asked attendees to describe Unfold in three words:
"Unique, forward-looking, visionary"
Marco Kleiner
Atomize
"Inspiring, forward-thinking, unique"
Damien Janssens
Mercure Roeselare
"Innovative, thought-leadership, collaborative"
Kaleigh Wiese
Méldeen
"Exciting, Engaging and thought provoking"
Hossam Haggag
Hotelschool The Hague
"Excitement, future, let’s GO!"
Adrie Vreeke
Capsule Services AG
"Engaging, Inspiring, Memorable"
Eline Ommeganck
Jumbo Hotel and Asset Management
"Disruptive, Engaging, Relevant"
Jorge Rocha
IDeaS
"Passion, Diversified, Remarkable"
Andrès Reyes Gjerme
RG Hospitality Management
"Ethic, Efficient and Enjoyable"
Andrea Bianchi
Greystar
"Worth the trip"
Tobias Stahl
Deutsches Jugendherbergswerk Landesverband Bayern e.V.
See you again in 2025
Now that you've soaked in the dazzling atmosphere of Unfold 2024, skipping the next edition is out of the question. Ready for another dose of hospitality brilliance? Join us for the next round back in Amsterdam on the 30th April 2025.
Unfold Speakers
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Unfold Partners
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Learn more about Mews
Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?