Hospitality's most innovative event

If you’re here, it means you’re ready for another dose of hospitality brilliance. In 2025, Unfold will return to Amsterdam, where hundreds of the industry’s leading hoteliers, innovators and thinkers will get together for a day of inspiration

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What to expect

• Keynote speeches
• Expert speakers and industry gurus covering the latest trends and the future of hospitality
• Deep dive panel sessions
• The best hotel tech, revenue-boosting tools and tips for improving your operations