As the holiday season approaches, hotels should be bustling with group business, from corporate holiday events to family festivities and grandiose New Year’s celebrations. But let’s face it, much of our industry is stuck with outdated, hard-wired hotel systems or, even worse, cloud-migrated systems that only look good on the surface. Once you dig deeper, you find operational brick walls and communication bottlenecks that slow everything down.
With hotels in the final push to meet their Q4 benchmarks and compete for the ever-competitive holiday group revenue, they need a system designed with the modern-day hotelier in mind. By leveraging Mews, hotels can tackle these challenges head-on and ensure they capture and execute group revenue efficiently. Let’s take a look at how.
Seasonal intricacies and missed opportunities
Of course, you need an effective property management system (PMS) all year round. But there are particular features you’ll need to shine come holiday season, which can be divided into three segments.
1. Corporate events and conferences
High demand
The holiday season is prime time for corporate events and end-of-year conferences. An ineffective PMS may struggle with managing multiple bookings and providing real-time availability, leading to lost business. Mews excels in handling high demand with its robust booking management system, ensuring no opportunity is missed.
Customization needs
Corporate clients often require tailored packages, including meeting rooms, catering, and accommodation. Mews offers customizable options such as dynamic pricing, automated upselling, and personalized booking experiences to meet these specific needs, ensuring client satisfaction and repeat business.
2. Festive celebrations and parties
Complex booking requirements
Festive events often involve complex booking requirements, such as multiple room reservations, event spaces and special requests. A PMS that lacks flexible and reliable booking capabilities can result in errors and dissatisfied clients. Mews simplifies the booking process, ensuring all details are accurately captured and managed.
Enhanced communication
Effective communication is crucial for organizing successful events. Mews facilitates seamless communication with clients through external SMS guest communication and internal messaging between team members. Additionally, AI Smart Tips on profiles ensure that the needs of groups and guests are met promptly and efficiently.
3. Family reunions and group travel
Group coordination
Family reunions and group travel require coordination of multiple bookings and activities. An ineffective PMS can lead to double bookings or missed reservations. Mews provides real-time updates and resource management features, ensuring smooth coordination and optimal resource utilization.
Personalized experiences
Groups often seek personalized experiences, such as specific room layouts, personalized welcome amenities and tailored group activities. Mews allows for detailed customization, ensuring each group’s unique needs are met, enhancing their overall experience.
Private booking engine
Mews allows group coordinators to send out a private booking engine link, allowing guests to book their accommodation, choose their room, select upgrades and add guest enhancements. Guests can either pay or register for their complimentary room, all of which are pulled directly from the pre-negotiated group block inventory. This feature also allows customization of the booking engine with company logos, family videos or pictures, enhancing the guest experience.
The revenue impact of ineffective technology
Using a subpar PMS has a real impact on your business, not only in terms of operational efficiency, but on your bottom line.
Lost bookings
An inefficient PMS can result in lost bookings due to slow response times, booking errors and lack of real-time availability. Mews’s efficient booking system (including two-way integrations with channel managers and OTAs) ensures quick and accurate reservations, minimizing lost opportunities.
Decreased client satisfaction
Poor communication and booking errors can lead to dissatisfied clients, negative reviews, and loss of repeat business. Mews enhances client satisfaction through streamlined processes and effective communication.
Operational inefficiencies
Ineffective technology can lead to operational inefficiencies, such as overbooking or underutilization of resources. Mews optimizes resource allocation, ensuring maximum utilization and revenue generation.
How Mews drives holiday success
Here are just a few of the ways that Mews will help your business make the best of the holidays.
Seamless integration
Mews integrates seamlessly with other systems, providing a holistic view of customer data and streamlined operations. This ensures that all aspects of hotel management are connected, from front desk operations to housekeeping and beyond.
Robust reporting
Mews offers detailed insights into booking patterns, revenue sources, and market trends, enabling data-driven decisions. These reporting tools help hotels identify opportunities for growth and areas for improvement, ensuring they stay ahead of the competition.
User-friendly interface
Mews' user-friendly interface simplifies the booking process, ensuring a smooth experience for guests and staff. The intuitive design reduces training time for teams and minimizes errors, leading to more efficient operations.
Customization and flexibility
Mews provides customizable options to cater to the unique needs of different groups, enhancing guest satisfaction and repeat business. Hotels can tailor their offerings to meet the specific requirements of each group, from personalized welcome messages to bespoke room arrangements.
Thrive in '25
Putting band-aids on a failing system isn’t sustainable. An inefficient PMS leads to lost revenue, unhappy guests and missed repeat business. If this sounds like your provider, it’s time to explore ways to thrive in '25 with Mews.
By using Mews to address holiday season challenges, hoteliers can turn potential losses into profitable opportunities. Make your PMS an asset, not a liability, and drive group revenue this holiday season and beyond.
Want to learn more? How to Make the Most of Busy Season with Mews features 14 tips to maximize profit, streamline operations and keep guests happy while the heat is on.
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