The best ways to use data analysis in hostels
Hostels no longer cater to budget-conscious travelers only. As guest expectations constantly evolve, hostels need to have a grasp on data to stay ahead of the competition. With data, hostel owners can be proactive and make strategic decisions. Next, we'll explore some of the most effective data analysis uses.
Understand customers
One of the goals of hotel data analytics is to understand customer behavior. A tool such as Mews Analytics shows you the percentage of returning and new guests, as well as their age groups, the average length of stay, guest count and bookings. Use it to compare your hostel's past and current performance and monitor KPIs to see how well your business is doing.
Pricing optimization
Forecasting can predict reservation trends and periods of low or high demand. With Mews, you can upload up to three years of historic data and enter your target metrics to keep track of the performance. The system is updated every four hours to ensure you have up-to-date information. Use it to inform pricing strategies, which helps to optimize revenue by basing your prices on demand.
Hostels can price their rooms more competitively and generate more revenue by analyzing booking patterns, occupancy rates and customer behavior. This lets them adjust room inventory and prices accordingly.
Improve marketing efforts
Guest data containing preferences, behaviors and demographics lets hostels target their marketing efforts and reach clients more effectively. Use it for creating marketing messages and campaigns for specific customer segments. You should also use social media and email marketing to connect with your guests.
Whenever you can, personalize promotions based on guest preferences. The more targeted the offer is, the better results marketing campaigns will have – and the easier it will be to reach clients, leading to more reservations. Analytics also lets you track the return on investment for different campaigns, so you know what works and what doesn't.
Upselling and cross-selling
Data analysis can also be used to understand guest purchases. Hostels can figure out opportunities to maximize revenue through services they can cross-sell or upsell. This includes offering discounted rates on pub crawls, nightclub entries, or walking tours for guests who book them at the time of reservation. Upgrading guests to ensuite rooms based on their past bookings? Another great idea. Upselling becomes easy once you have access to guest data.
Operational efficiency
Data analysis of a hostel’s operational performance reveals areas where you can improve efficiency and reduce costs. Hostels can use team productivity information to optimize staffing levels and understand how much time to allocate to room cleanings. Based on this data, hostel owners can define opportunities for upselling early check-ins or late check-outs.
Find out how to improve productivity in the housekeeping department.
Hostels can also use predictive trends and analysis to forecast demand and adjust staffing levels. Having sufficient staff improves guest satisfaction and helps reduce operating costs by using resources more optimally.
Understand finances
With the right analytics, you can stay on top of open invoices, posted revenue, transactions and invoices. This ensures you're on track with the expected revenue. A real-time grasp of your hostel's cash flow will help you make better decisions on whether to offer deals to boost business or raise prices to optimize profitability.
Customer feedback
You can use data analysis and guest feedback to improve the guest experience and address potential issues. It's accessible from your PMS dashboard, so your front desk is ready whenever guests who have complained in the past return. Your staff can create a positive impression by mentioning how things at the hostel have improved since their last visit.
Guest profiles help you deliver tailored experiences. Besides understanding the needs of your guests, you'll know how to predict and exceed their expectations. You'll also learn to understand the gaps in your service and how to fix past problems while continually improving service.
Conclusion
Hostel data and analytics can provide valuable insights into guest behavior, market trends, operational improvements, upselling and cross-selling potential and finances. All of this not only enhances revenue but also improves the guest experience. Data analysis is essential for staying ahead of the competition, growing your hostel and achieving profitability. Hostel owners who implement the strategies presented in this article will make more informed decisions and remain successful in the long term.
Download our guide The Metrics that Matter
How do you evaluate your property's performance? In a data-rich environment, choosing the right metrics is essential for success. This report examines the hospitality metrics that inform operational, financial, and marketing decisions for modern hoteliers.
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