Customer Recognition Program

Mews Inner Circle

This is where our most engaged, forward-thinking customers earn recognition and rewards by advocating for Mews. We saved you a seat.

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What is Mews Inner Circle?

Have you recommended Mews to a hotelier, mentioned us on social media, or left a review? Maybe you tried a new feature in a beta test. If so, you deserve more than just a thank you.

Mews Inner Circle is an exclusive club for our most engaged and passionate customers, where your experience matters, and your advocacy is celebrated. By supporting Mews, members earn points that unlock exclusive opportunities and rewards.

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How it works 

Earn points

Sign up as a Mews Inner Circle member and start earning points by engaging in advocacy activities.

Climb the ranks

Progress through three membership tiers: Pink, Silver and Gold.

Receive rewards

Gain access to PR features, consultancy time, workshops, networking, and more.

Collect points while advocating for Mews

There are so many ways to champion Mews, and every action earns you points. The best part? They add up fast – once you start, you’ll be climbing the leaderboard in no time. Let the games begin.

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Social media post featuring Mews (500 points)  

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Customer Success Story
(1,500 points)

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Beta test participation or product interview (200 points)  

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Reference call with a potential Mews customer (500 points)  

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Knowledge exchange with other Mews customer (200 points) 

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Online product review
(500 points)  

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Guest speaker slot on a webinar or event (1,000 points)  

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Video testimonial
(1,200 points)

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Active participation in the Mews Community (500 points) 

Membership levels and exclusive rewards

Level up as you earn points! The more you contribute, the faster you unlock exclusive rewards.

Pink 

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1,500-5,000 points

 

Membership Perks

  • Expert-led customer consultancy hour.
  • Quarterly roundtables/workshops with Mews Team.

Silver

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5,001-7,500 points

 

Membership Perks

  • Expert-led customer consultancy hour.
  • Quarterly roundtable/workshops with Mews Team.
  • Social media spotlight.
  • Exclusive PR opportunities.
  • Invites to exclusive events in your region.

Gold

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7,501+ points

 

Membership Perks

  • Expert-led customer consultancy hour.
  • Quarterly roundtables/workshops with Mews Team.
  • One-on-one conversation with Mews CEO, Matt Welle (standout discussions may feature on Matt Talks).
  • Exclusive PR opportunities.
  • Invites to exclusive events in your region.
  • Sponsored accommodation at Mews Unfold 2025.

What’s in it for you?

Join an exclusive hospitality network where your experience is valued and like-minded professionals inspire each other.

Gain exposure through media, speaking engagements, and PR, highlighting your leadership and expertise.

Help shape the future of hospitality by collaborating with our Product Team to test innovations before they launch.

Ready to join? Let’s get you signed up.

Just a few quick questions and you’re in! After you sign up, you’ll be invited to the closed group on Mews Community to connect with members and stay up to date on all Inner Circle happenings.

    PMS-2025 Badge

    Best Property Management System - Hotel Tech Awards 2025

    Best Places to Work Badge 2025

    Best Property Management System - Hotel Tech Awards 2025

FAQ

How do I track my points?

You’ll receive a quarterly email update with your latest score. You can also check your status in the Inner Circle Community Group.

Where do I find out about new opportunities to get involved?

New opportunities are posted regularly in the Inner Circle Community Group. Our team may also reach out with specific invitations.

Who do I contact if I have questions or suggestions about the program? 

If you are already signed up for the program, you can ask any questions or share suggestions in the dedicated Mews Inner Circle Community Group.  If you need any clarification before signing up, kindly reach out to your Customer Success Manager. 

How do I inform you if I’ve contributed to Mews but it hasn’t been recorded?

Submit a Contribution Form in the Inner Circle Community Group, and we’ll review and update your points.